Ready, Set, Grow! Take Your Home Business Online
Anne Morrow Lindbergh (1906-2001) The Basics of Building Your Business OnlineThis is a process that cannot be rushed. The chances of someone landing on your page and buying your products or signing up for your business opportunity on that visit are negligible. Your visitor has not come looking for you, your products or your business opportunity. They’re looking for a solution to a problem.Your objective should be to establish credibility as a trusted expert and advisor and to start building a dialogue/relationship with your visitor. This is called 'Attraction Marketing'. Think of the process broken down into four steps: 1. Lead generation and recruitment To sustain and grow a network marketing business, you need ‘new blood’ buyers to add to your established prospect/customer base. 2. Conversion Once you’ve ‘generated the lead’, you need to present your prospect with high-value consumable products or a business opportunity they want to know more about. 3. Ongoing Consumption Now that your prospect has 'voted' for your product/business opportunity by doing business with you, you need to foster the relationship and continue to build loyalty. 4. Replication This is about the ripple effect - you need to have a system in place to duplicate your successful business model over and over again with customer referrals and an ever-expanding downline. Simple? Yes. Easy? No. Worth it? ABSOLUTELY!
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