Social Networking Sites and Your Home Business

When you start your home business, it's tempting to get on Facebook and Twitter and other social networking sites to drum up business. You're excited about your product and you're sure everybody else will be too. Right?


How do I know? Because I made the same mistake, and the result was an avalanche of spam from other home business operators trying to build their businesses the same way.

Don't get me wrong, I'm not saying you shouldn't mention your home business on Facebook - after all, your business is an important part of your profile. What I'm saying is that if you try to push your business on your 'friends' it will be both a turn-off for them and a lightning rod for spammers.

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The Right Way to Use Social Networks to Build Your Business

If you really don't like leaving your house or simply find it difficult to pry yourself away from your home office, developing connections online may be the answer. Web connections can become at least as meaningful, and maybe even more meaningful, because the pool is vast and you can refine your search to funnel down to the best matches. Some of these relationships might even lead to face-to-face friendship.

A great way to expand your business contacts is to join online groups related to your field. Check out potential groups at, Listserv, and Jump City. Other good bets to make contact with people you’d otherwise never meet: Ecademy,, Ryze, and Linkedin.

Search for buddies who share your interests and some will automatically be interested in your business opportunity. It’s a win-win. If you’re passionate about cooking and link up with others who are also most happy in the kitchen, you’re bound to find a percentage of them that are interested in your home business opportunity that’s focused on cookware.

The main message: social network numbers don't mean a thing if your not making personal connections.

The Wrong Way to Use Social Networks to Build Your Business

In a word: spam. Sign up on Facebook or Twitter, identify yourself as being interested in network marketing, and you’ll be inundated by hundreds of wannabe online business owners eager to push their products and business opportunity on you. Their mistake?

Essentially they’re using old school sales techniques (by chasing you) instead of new business-building technologies to draw you to them. Don’t set out to build a network with having the largest number of followers or friends as the goal. Filling your ‘friends’ inbox daily (worse, multiple times a day) with commercials about your business opportunity, is going to push prospects away, not draw them to you.

Learn more about building your home business online. Go from 'Social Networking' to 'Growing Online'